Far too many “smart” (aka self-conciously cool) agencies these days proudly seek talent from anywhere EXCEPT business backgrounds. They believe,…
Business and Strategy
Saw a press release this morning from a DRTV business claiming to have “validated” a “test before investing strategy”. (Link…
With the October edition of Response Magazine, we have released my book “Building Brand with Direct Response Television“. This book…
I was skeptical of GoogleTV. It seemed Google fell prey to corporate hubris – believing they could build anything and…
Brand has become the marketing religion of our time and takes on outsized importance in every decision. And that leads…
There’s something in the water of technology centers in the US that drives an idea that digital media always means…
The “radicals” who envision an internet take-over of the entire advertising world have been telling us for years that TV…
Watching TV last week, my family was surprised to see an ad come up with Larry King in what looks…
WordPress tells me this is my 100th post (the celebration commences immediately). So is there a more fitting topic than…
Over the past year, I’ve written a series of articles in Response Magazine that look at ways to get more…