Advertising is far too often driven by lore and anecdote – even when it comes to media spending. So it…
Business and Strategy
Much was made of Nielsen numbers released recently that suggested a small drop in homes with multi-channel TV (cable, satellite,…
It’s been a crazy week of reports on TV. It started with the extremists predicting nothing less than complete destruction…
The latest TiVO results are out: huge jump in revenue while still managing to lose $21M on net revenue of…
After all the hoopla of hiring an Apple magician (only magical, of course, because he was at Apple) and the…
By now, you probably know that Burger King is no longer the #2 fast food chain in the US. Wendy’s…
Recently, a Goldman Sachs executive departing the company authored a letter that was republished by the New York times. If…
The cacophony of new media now fully surrounds us. There is no longer an advertising free privacy. (Gosh I miss…
Let’s define a new term: Creative Correctness. In other words, the tyrannical pressure from a specific view of artistic perfection…
I wasn’t entirely shocked to see that the Old Spice social media video campaign had won an Effie – a…