Facebook Google+ Twitter Email Space Jump Gets Viewers. But Does Branded Content Really Fly? Humanity loves watching the truly daring. From NASA projects to high altitude ballooning and trips around the world, my adult… 0 October 15, 2012
Facebook Google+ Twitter Email Apple & Application Software…iOS6 Maps Debacle Looks like Final Cut Fiasco I wrote my letter today to Tim Cook (CEO, Apple) informing him that, as a result of the Final Cut… 0 October 11, 2012
Facebook Google+ Twitter Email A Yard Sign Advertising Lesson From The Onion My nephew recently pointed out this bit from joke news site The Onion. (Link here.) It’s a pretty funny article… 0 September 30, 2012
Facebook Google+ Twitter Email Kobalt Tools Becomes a 2012 “Brand to Watch” (An Atomic Client) Landor Associates has just published their top 10 “Breakaway Brands” for 2012 and the list isn’t too surprising. Facebook leads… 0 September 27, 2012
Facebook Google+ Twitter Email New Confirmation that Offline Advertising Drives Online Success Just about 2 years ago I wrote a post looking at how online success required offline advertising. (Link here.) But… 0 September 17, 2012
Facebook Google+ Twitter Email Lets Hold the Panic About Retail Showrooming – It’s Driven by Research Errors I discovered an excellent blog post (link here) this week about marketers being mis-led by major research mistakes. One of… 0 September 12, 2012
Facebook Google+ Twitter Email Web Advertising and the Myth of “Lean Forward Media” The companies promoting various forms of online advertising spend vast amounts of time pointing out well understood challenges with off-line… 0 August 2, 2012
Facebook Google+ Twitter Email Store Brand? Manufacturer Brand? The Real Issue is Telling Consumers Something Meaningful. There’s been a lot of talk lately about store brands competing with manufacturer brands – mostly talking about how store… 0 August 1, 2012
Facebook Google+ Twitter Email Research Shows that Smart Phones HELP Retail The tech theorizers have suckered us into a mythology – the one where the Four Virtual Horsemen of the Tech… 0 July 2, 2012
Facebook Google+ Twitter Email The Power of Low & Consistent DRTV Spending A potential retail oriented DRTV client once opened our meeting with “this needs to be a top 5 show”. I… 0 June 28, 2012