Funny how names are. A specific type of advertising was labeled “brand advertising”. So the myth developed that in order…
Business and Strategy
I love solar energy. And it’s encouraging that tremendous advances in technology have driven panel costs down while delivering more…
Anti-motivational website Despair.com offers as their customer service mantra: We’re not satisfied ’til you’re not satisfied. Pretty funny. But while…
There’s huge money to be made, apparently, for consultants who project radical future change. In TV, that means suggesting TV…
Humanity loves watching the truly daring. From NASA projects to high altitude ballooning and trips around the world, my adult…
I wrote my letter today to Tim Cook (CEO, Apple) informing him that, as a result of the Final Cut…
My nephew recently pointed out this bit from joke news site The Onion. (Link here.) It’s a pretty funny article…
Landor Associates has just published their top 10 “Breakaway Brands” for 2012 and the list isn’t too surprising. Facebook leads…
I discovered an excellent blog post (link here) this week about marketers being mis-led by major research mistakes. One of…