As a strategist, creative director and student of advertising’s impact, I love to see advertising that’s challenging and interesting –…
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- April 11, 2014
Business and Strategy
This past weekend, there was a Lego expo here in Portland and my youngest son went with my wife. We’ve…
Business has a tremendously complicated relationship with improvisation – often preferring a mythological quest for risk-free management and ignoring the…
Quite often businesses succeed in spite of specific choices – not because of those choices. Yet most never stop to…
In my last post I wrote about agency feedback loops – how important they are and the three tiers of…
It’s fundamentally human. The feedback we receive (intentional or unintentional) shapes our actions in the future. Unfortunately, there’s a pile…
Facts used in advertising leave behind emotion. I ran across this thought provoking idea in the Jaques Ellul book “Propaganda”…
Key to marketing success is a disciplined approach to testing ideas and action. After all, marketing writing and consulting is…
A couple of weeks ago I wrote a post about how fed up I am with customer satisfaction surveys (link…
I’m often amazed at how poorly agencies manage their own marketing – especially their own brand. Look across the ad…