I generally enjoy reading Bob Garfield’s work. So I read his recent AdAge blog post about new media with interest.…
marketing
All too often, marketers miss the fundamental humanity of people who buy their products. And technology marketing’s focus on 20-something’s…
I’ve been interested by the industry hoopla surrounding Google’s vaunted approach to development. Maybe “interest” is the wrong word. Because…
A few years ago I heard an author speak about his new advertising book. His primary claim was that clients…
The perception of Consumer Reports is that it’s an organization dedicated to thoughtful reviews that help consumers sort through complicated…