My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:…
marketing
2011 is the time of massive movement in advertising — a revolution. And this revolution restructures everything we do –…
The other day this New York Times article popped onto my radar. While I wasn’t surprised by the content, it…
Here’s a surprise. Facebook hired a PR agency, Burson-Marsteller, to smear Google… Oh wait. Facebook says they were just placing…
The advertising and marketing industry has let the term “Brand Advertising” come to mean “the only advertising that builds brand”.…
For some time, marketing has been dominated by the theory that the way to success is getting your most loyal…
There are a lot of people running around right now with utopian theories of advertising that suggest it’s most effective…
Just one year ago I took possession of Flatland, my iPad 3g. And just this week I’ve received Flatland 2…
Long ago studies began to suggest that advertising tends to be more effective when it’s “likable”. And very quickly, likability…