There’s been a lot of talk lately about store brands competing with manufacturer brands – mostly talking about how store…
marketing
It’s been a crazy week of reports on TV. It started with the extremists predicting nothing less than complete destruction…
With the October edition of Response Magazine, we have released my book “Building Brand with Direct Response Television“. This book…
Watching TV last week, my family was surprised to see an ad come up with Larry King in what looks…
WordPress tells me this is my 100th post (the celebration commences immediately). So is there a more fitting topic than…
After nearly 20 years using audience testing to learn how to improve infomercial sales, we don’t use dial groups –…
While it's important to engage consumers online, it's clearly a myth that those same consumers want nothing more than intensive…
A recent AdAge article quotes Bernbach as saying “The more you research, the more you play it safe, and the…
My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:…