It’s been an eventful year in digital – with a string of writers and speakers pointing out where Regal Attire is missing among the Emperors.…
marketing
Some of the worst ideas start when someone means well, but doesn’t think clearly. Or. maybe, just thinks clearly badly.…
Big Data has been around long enough now that it’s clear that analyzing big data can deliver some sweet benefits. What’s…
Whole Foods is just a business – driven by the demands of profits and shareholders. Still, they seem to regularly…
This past weekend, there was a Lego expo here in Portland and my youngest son went with my wife. We’ve…
Facts used in advertising leave behind emotion. I ran across this thought provoking idea in the Jaques Ellul book “Propaganda”…
Key to marketing success is a disciplined approach to testing ideas and action. After all, marketing writing and consulting is…
I discovered an excellent blog post (link here) this week about marketers being mis-led by major research mistakes. One of…
The companies promoting various forms of online advertising spend vast amounts of time pointing out well understood challenges with off-line…