An insidious idea floats around engineering and design circles — that a perfectly engineered product needs no marketing. Engineers and…
marketing
Where a cynic disbelieves on principle, a skeptic wants to know the truth and challenges when the truth is unclear.…
The online and corporate communication worlds have embraced an idea that there is a “customer journey” which can be driven…
Many boardrooms no longer include a marketer — something we’re told is justified by the odd assertion that “the CMO…
It is quite typical for startups to think in stages in a process — and very often have a specific stage…
I see one type of error repeated time after time by startups, entrepreneurs, and small businesses: They hire caricatures of…
I have spent 30 years marketing for startups in industries ranging from B2B tech and early desktop publishing to all…
“Yes is a challenge. Yes means making a commitment. Yes means figuring it out barring all other obstacles and challenges.”…
There is a purpose problem in business – the symptoms are there. But I’m a vocal curmudgeon about the much hyped…
A few years ago I wrote “At Walgreens: An Amazing Abuse of the Customer Satisfaction Survey” based on my experience as a…