A few years ago I heard an author speak about his new advertising book. His primary claim was that clients…
consumer marketing
Communication is all-to-often the reason that products don’t make it across the chasm. Yet this is under-reported in the literature,…
Grills nearly identical to George Foreman’s lingered on store shelves for nearly 20 years. Then, the Foreman infomercial blew the…
The perception of Consumer Reports is that it’s an organization dedicated to thoughtful reviews that help consumers sort through complicated…
For years, a blanket with sleeves called the Slanket sat on shelves. And it wasn’t alone as Gizmodo tells us.…
Literature about crossing the chasm in technology is filled with reasons products should have been re-engineered, re-thought, or simply never…