In my last post, I noted six hard truths or axioms I’ve developed about social media. And while these are…
consumer marketing
We’ve been sold the grand myth of social media marketing based on some rather flakey ideas. In particular, the ad…
There are many ways that companies conspire to keep their products sitting lazily on the shelf (safe from consumer purchase).…
I generally enjoy reading Bob Garfield’s work. So I read his recent AdAge blog post about new media with interest.…
There’s a survey circulating right now by a group named “Say Media”. I won’t link to it because it’s irresponsible…
It’s interesting to see discussion that criticizes Apple for not releasing their software. Now I’m in no way a ShareWare/FreeWare…
All too often, marketers miss the fundamental humanity of people who buy their products. And technology marketing’s focus on 20-something’s…
I’ve been interested by the industry hoopla surrounding Google’s vaunted approach to development. Maybe “interest” is the wrong word. Because…
A shelf potato has failed in its first attempt to make a first impression. And that means that corporate and…
Two and a half years ago I purchased my 2001 Eurovan (Weekender) – a pop top camper that carries 7,…