For all the grand ad agency theorizing about brands, it’s ironic that the most human sense of brands that I’ve…
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- March 25, 2011
consumer marketing
There was a post on Retail Wire this morning that pondered whether retailers will need traditional research once mobile tracking…
There’s nobody easier to sell to than other salesmen. Unless, of course, you’re promising a consumer revolution to advertising agencies.…
TV drives mass communication - the web doesn't. The web's inherent strength is fragmented communication.
Nielsen ratings are often attacked for a variety of problems with their statistical reliability and I certainly don’t disagree with…
There’s no myth I hate more than the idea that DRTV’s primary role for companies is driving direct sales. Yes,…
Ad agencies seem unable to resist the idea that there’s a “killer media” out there to fulfill their every dream.…
Media Post reports yet one more study (link here) that shows that time shifting doesn’t hurt TV ad effectiveness. So…
In the late 1990′s, the tech industry hype machine went into over-drive telling us that the web would replace retail…
Social media experts have spent the last few years telling us how hard it is to calculate the value of…