Facebook Google+ Twitter Email The Bad News…And Good News about Social Media’s Effective Audience Reach My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:… 0 July 13, 2011
Facebook Google+ Twitter Email A 10% Audience: Social Media’s Bad News…and Good News My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:… 0 July 7, 2011
Facebook Google+ Twitter Email Power to the Consumer! (At least until the next fad.) 2011 is the time of massive movement in advertising — a revolution. And this revolution restructures everything we do –… 0 June 8, 2011
Facebook Google+ Twitter Email The Misleading Desire for Market Research Innovation The other day this New York Times article popped onto my radar. While I wasn’t surprised by the content, it… 0 June 5, 2011
Facebook Google+ Twitter Email Incredible Deception: Using Research to Drive New Media Adoption Here’s a surprise. Facebook hired a PR agency, Burson-Marsteller, to smear Google… Oh wait. Facebook says they were just placing… 0 May 20, 2011
Facebook Google+ Twitter Email The New (Old) Truth: Mass Media is the Key to Building Brands For some time, marketing has been dominated by the theory that the way to success is getting your most loyal… 0 May 5, 2011
Facebook Google+ Twitter Email Do You Insult Consumer Intelligence With Entertainment Value? I wrote recently about the advertising business’s mis-understanding of the idea of “likability”. I think we have a similar problem… 0 April 29, 2011
Facebook Google+ Twitter Email The Human Value of Effective Advertising There are a lot of people running around right now with utopian theories of advertising that suggest it’s most effective… 0 April 26, 2011
Facebook Google+ Twitter Email iPad 13 – App Developers Must Improve Their Finished Product; Thoughts To Start My 2nd Laptop-Free Year Just one year ago I took possession of Flatland, my iPad 3g. And just this week I’ve received Flatland 2… 0 April 22, 2011
Facebook Google+ Twitter Email Does “Likability” Create Advertising That Consumers Hate? Long ago studies began to suggest that advertising tends to be more effective when it’s “likable”. And very quickly, likability… 0 April 13, 2011