Key to marketing success is a disciplined approach to testing ideas and action. After all, marketing writing and consulting is…
consumer marketing
Anti-motivational website Despair.com offers as their customer service mantra: We’re not satisfied ’til you’re not satisfied. Pretty funny. But while…
I wrote my letter today to Tim Cook (CEO, Apple) informing him that, as a result of the Final Cut…
I discovered an excellent blog post (link here) this week about marketers being mis-led by major research mistakes. One of…
Much was made of Nielsen numbers released recently that suggested a small drop in homes with multi-channel TV (cable, satellite,…
With the October edition of Response Magazine, we have released my book “Building Brand with Direct Response Television“. This book…
I was skeptical of GoogleTV. It seemed Google fell prey to corporate hubris – believing they could build anything and…
WordPress tells me this is my 100th post (the celebration commences immediately). So is there a more fitting topic than…
While it's important to engage consumers online, it's clearly a myth that those same consumers want nothing more than intensive…