A few years ago I wrote “At Walgreens: An Amazing Abuse of the Customer Satisfaction Survey” based on my experience as a…
consumer marketing
It’s been an eventful year in digital – with a string of writers and speakers pointing out where Regal Attire is missing among the Emperors.…
It’s important to be careful with language around advertising. Far too often what sounds like highly precise language includes incredible leaps…
The following first appeared in Response Magazine, December 2015. Some edits have been made (original article link here). The idea of…
Product innovation is the lifeblood of consumer hardgoods companies. And I’ve spent my career using communication to get maximum business impact…
Big Data has been around long enough now that it’s clear that analyzing big data can deliver some sweet benefits. What’s…
Whole Foods is just a business – driven by the demands of profits and shareholders. Still, they seem to regularly…
This past weekend, there was a Lego expo here in Portland and my youngest son went with my wife. We’ve…
Facts used in advertising leave behind emotion. I ran across this thought provoking idea in the Jaques Ellul book “Propaganda”…