The marketing world is guided by theories – “models” that are expected to explain the key issues we face and…
Big Data and Technology
There’s news out this week the QVC is going to seek one of the tech world’s holy grails of TV…
Communication is all-to-often the reason that products don’t make it across the chasm. Yet this is under-reported in the literature,…
The following article in the NY Times suggests that so-called “free” internet services are anything but free (click here). Why?…
Apple is proving that the future requires treating technology like a consumer good. But to get there, we have to…
Literature about crossing the chasm in technology is filled with reasons products should have been re-engineered, re-thought, or simply never…
It’s not a good sign when the company inventing an “exciting new product” releases video after video quite visibly searching…
We simple citizens expect that major news organizations work hard to find the truth about topics. And we expect they…
Today every new technology is accompanied by an information bubble – built by marketers, consultants, and investors. The bubbles reflect…
I loved this Forbes Article. Because after 30 years working with consumer goods and technology, I don’t think tech companies have…