While it's important to engage consumers online, it's clearly a myth that those same consumers want nothing more than intensive…
Big Data and Technology
Since the late 1990′s we’ve been promised an amazing jump in advertising effectiveness from targeting only possible online. Initially, it…
My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:…
My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:…
Amid all the hype about social media, I’ve been looking for some decent research so we can begin to segment…
It seems like everything we hear about the new media world is based on big numbers. Hundreds of millions of…
The other day this New York Times article popped onto my radar. While I wasn’t surprised by the content, it…
Here’s a surprise. Facebook hired a PR agency, Burson-Marsteller, to smear Google… Oh wait. Facebook says they were just placing…
My family upgraded to a beautiful new 55″ flatscreen, moved over our Comcast and TiVO, then added an AppleTV and…
There are a lot of people running around right now with utopian theories of advertising that suggest it’s most effective…