The tech theorizers have suckered us into a mythology – the one where the Four Virtual Horsemen of the Tech…
Big Data and Technology
It’s been a crazy week of reports on TV. It started with the extremists predicting nothing less than complete destruction…
The latest TiVO results are out: huge jump in revenue while still managing to lose $21M on net revenue of…
New media has found one more shiny new bauble - this time it's online video. And we're bombarded with exaggerated…
I wasn’t entirely shocked to see that the Old Spice social media video campaign had won an Effie – a…
Here’s an important tech axiom: Developers have far more interest in applying application bells and whistles than people have in…
I was skeptical of GoogleTV. It seemed Google fell prey to corporate hubris – believing they could build anything and…
There’s something in the water of technology centers in the US that drives an idea that digital media always means…
Just saw a headline telling me there’s this great study showing change in TV viewing habits! Wow. They did a…
After nearly 20 years using audience testing to learn how to improve infomercial sales, we don’t use dial groups –…