Suppliers of online advertising have made all range of claims over the past 10 years about how “retargeting” will deliver…
Big Data and Technology
You’d have to live in a cave without access to power, TV or the internet to avoid the recent flood…
A few years back I read a post on RetailWire that pondered whether retailers will need traditional research once mobile…
When it comes to innovative products, DirecTV is a fascinating case study. In the mid 1990s, I was part of…
This original article appeared in the March 2016 edition of Response Magazine. It is slightly modified. Longer TV spots —…
The following first appeared in Response Magazine, December 2015. Some edits have been made (original article link here). The idea of…
Happy New Year! While making this years’ resolutions, take a look back at my 2015 top 5 blog posts: 1.…
I was pondering Steve Jobs’ legacy again recently. And I continue to be fascinated that he delivered an integrative power…
Kickstarter mythology has outgrown reality. (But let me be very clear. I’m NOT talking about Kickstarter art, music, and movie…
“The real trouble with this world of ours is not that it is an unreasonable world, nor even that it…