I am no fan of the exaggerated claims we hear arriving from the shiny bauble hype machine for ChatGPT or…
Big Data and Technology
The great market hope of data analysis (now sold as “AI”) was that companies who systematically gathered “data” would create…
“Symptoms…seem to you irrational because you take them in an isolated manner, and you want to interpret them directly.” Jacques…
Suppliers of online advertising have made all range of claims over the past 10 years about how “retargeting” will deliver…
You’d have to live in a cave without access to power, TV or the internet to avoid the recent flood…
A few years back I read a post on RetailWire that pondered whether retailers will need traditional research once mobile…
When it comes to innovative products, DirecTV is a fascinating case study. In the mid 1990s, I was part of…
This original article appeared in the March 2016 edition of Response Magazine. It is slightly modified. Longer TV spots —…
The following first appeared in Response Magazine, December 2015. Some edits have been made (original article link here). The idea of…
Happy New Year! While making this years’ resolutions, take a look back at my 2015 top 5 blog posts: 1.…