Massive misperceptions lead industries into poor choices. But industry politics make people hesitant to call out those mis-perceptions – sometimes…
Video
TV drives mass communication - the web doesn't. The web's inherent strength is fragmented communication.
Don’t you hate it when facts interfere with a good story? That must be the way Facebook feels today. Scoop…
Wayne Friedman noted in a recent article in MediaPost that advertisers have been slow to embrace HD for their TV…
Media Post reports yet one more study (link here) that shows that time shifting doesn’t hurt TV ad effectiveness. So…
In the late 1990′s, the tech industry hype machine went into over-drive telling us that the web would replace retail…
Social media experts have spent the last few years telling us how hard it is to calculate the value of…
Marketers are encouraged to fill websites with exotic videos made with the most expensive production value. But too often those…
Claims of “FREE!” drive purchases of cheesy TV products from Shamwow’s to those (supposedly) Amish heaters. But somehow, it escapes…