There’s no myth I hate more than the idea that DRTV’s primary role for companies is driving direct sales. Yes,…
Technology Advertising
Discussion of technology advertising from a longtime technologist and consumer marketing expert.
Ad agencies seem unable to resist the idea that there’s a “killer media” out there to fulfill their every dream.…
In the late 1990′s, the tech industry hype machine went into over-drive telling us that the web would replace retail…
Social media experts have spent the last few years telling us how hard it is to calculate the value of…
Marketers are encouraged to fill websites with exotic videos made with the most expensive production value. But too often those…
In my last post, I noted six hard truths or axioms I’ve developed about social media. And while these are…
We’ve been sold the grand myth of social media marketing based on some rather flakey ideas. In particular, the ad…
I generally enjoy reading Bob Garfield’s work. So I read his recent AdAge blog post about new media with interest.…
There’s a survey circulating right now by a group named “Say Media”. I won’t link to it because it’s irresponsible…
It’s interesting to see discussion that criticizes Apple for not releasing their software. Now I’m in no way a ShareWare/FreeWare…