Long ago studies began to suggest that advertising tends to be more effective when it’s “likable”. And very quickly, likability…
Technology Advertising
Discussion of technology advertising from a longtime technologist and consumer marketing expert.
In my introductory ad classes, students review two ad articles each quarter. And from the very first class I taught…
There was a post on Retail Wire this morning that pondered whether retailers will need traditional research once mobile tracking…
There’s nobody easier to sell to than other salesmen. Unless, of course, you’re promising a consumer revolution to advertising agencies.…
Don’t you hate it when facts interfere with a good story? That must be the way Facebook feels today. Scoop…
Nielsen ratings are often attacked for a variety of problems with their statistical reliability and I certainly don’t disagree with…
Now that we’re thoroughly depressed by Bob Garfield’s most recent apocalyptic editorial mope, there’s an item of interest reported this…
Wayne Friedman noted in a recent article in MediaPost that advertisers have been slow to embrace HD for their TV…
There’s no myth I hate more than the idea that DRTV’s primary role for companies is driving direct sales. Yes,…