Facebook Google+ Twitter Email Want Consumers To Pay Attention To Your Ads? Make Them Meaningful. A few weeks ago I ran across this article titled “Four Reasons Why We Choose to Watch Ads”. Seemed like… 0 June 23, 2011
Facebook Google+ Twitter Email Power to the Consumer! (At least until the next fad.) 2011 is the time of massive movement in advertising — a revolution. And this revolution restructures everything we do –… 0 June 8, 2011
Facebook Google+ Twitter Email Incredible Deception: Using Research to Drive New Media Adoption Here’s a surprise. Facebook hired a PR agency, Burson-Marsteller, to smear Google… Oh wait. Facebook says they were just placing… 0 May 20, 2011
Facebook Google+ Twitter Email Is Classic “Brand Advertising” Right for Your Brand? The advertising and marketing industry has let the term “Brand Advertising” come to mean “the only advertising that builds brand”.… 0 May 16, 2011
Facebook Google+ Twitter Email Mid-term Status on Web Delivered TV – Chaos Only a Geek Could Love My family upgraded to a beautiful new 55″ flatscreen, moved over our Comcast and TiVO, then added an AppleTV and… 0 May 13, 2011
Facebook Google+ Twitter Email Research Proves Netflix is the Internet Hawg. What Will the Angry Birds Do? A recent report looks at all Internet bandwidth (upstream and downstream) and concludes that Netflix is now the single biggest… 0 May 5, 2011
Facebook Google+ Twitter Email The New (Old) Truth: Mass Media is the Key to Building Brands For some time, marketing has been dominated by the theory that the way to success is getting your most loyal… 0 May 5, 2011
Facebook Google+ Twitter Email Do You Insult Consumer Intelligence With Entertainment Value? I wrote recently about the advertising business’s mis-understanding of the idea of “likability”. I think we have a similar problem… 0 April 29, 2011
Facebook Google+ Twitter Email The Human Value of Effective Advertising There are a lot of people running around right now with utopian theories of advertising that suggest it’s most effective… 0 April 26, 2011
Facebook Google+ Twitter Email iPad 12 – Flatland Gets Eyes (It’s a Miracle)! My iPad 2. Here we are. Just two weeks short of 1 year since I received Flatland. And what finally shows up? Flatland… 0 April 20, 2011