Have you heard the “Jobs Excuse”? When someone introduces a bad idea with “well Steve Jobs says” or “…just like…
Technology Advertising
Discussion of technology advertising from a longtime technologist and consumer marketing expert.
I’m usually committed to writing all new content on my blog – even if I’m discussing statistics or research from…
While it's important to engage consumers online, it's clearly a myth that those same consumers want nothing more than intensive…
A recent AdAge article quotes Bernbach as saying “The more you research, the more you play it safe, and the…
The “cloud” has invaded computing, fortunately using a name that offers incredible marketing honesty. Because what is the reality of…
Since the late 1990′s we’ve been promised an amazing jump in advertising effectiveness from targeting only possible online. Initially, it…
My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:…
Amid all the hype about social media, I’ve been looking for some decent research so we can begin to segment…
I once sat in a meeting discussing a highly successful TV campaign. Underlying the discussion there’s this funny unspoken question…