Let’s define a new term: Creative Correctness. In other words, the tyrannical pressure from a specific view of artistic perfection…
Technology Advertising
Discussion of technology advertising from a longtime technologist and consumer marketing expert.
New media has found one more shiny new bauble - this time it's online video. And we're bombarded with exaggerated…
I wasn’t entirely shocked to see that the Old Spice social media video campaign had won an Effie – a…
Far too many “smart” (aka self-conciously cool) agencies these days proudly seek talent from anywhere EXCEPT business backgrounds. They believe,…
I get pretty miffed when the “cable cutter” enthusiasts try to argue that online video will drag society out of…
Here’s an important tech axiom: Developers have far more interest in applying application bells and whistles than people have in…
With the October edition of Response Magazine, we have released my book “Building Brand with Direct Response Television“. This book…
I was skeptical of GoogleTV. It seemed Google fell prey to corporate hubris – believing they could build anything and…
Brand has become the marketing religion of our time and takes on outsized importance in every decision. And that leads…
Just saw a headline telling me there’s this great study showing change in TV viewing habits! Wow. They did a…