I discovered an excellent blog post (link here) this week about marketers being mis-led by major research mistakes. One of…
Technology Advertising
Discussion of technology advertising from a longtime technologist and consumer marketing expert.
The companies promoting various forms of online advertising spend vast amounts of time pointing out well understood challenges with off-line…
There’s been a lot of talk lately about store brands competing with manufacturer brands – mostly talking about how store…
Advertising is far too often driven by lore and anecdote – even when it comes to media spending. So it…
Much was made of Nielsen numbers released recently that suggested a small drop in homes with multi-channel TV (cable, satellite,…
It’s been a crazy week of reports on TV. It started with the extremists predicting nothing less than complete destruction…
A new ad research messiah has appeared with claims that it answers all the most fundamental questions about advertising. (Meaning,…
By now, you probably know that Burger King is no longer the #2 fast food chain in the US. Wendy’s…
The cacophony of new media now fully surrounds us. There is no longer an advertising free privacy. (Gosh I miss…
So, how many more of these arguments for new media do we have to put up with? Remember when the…