Quite often businesses succeed in spite of specific choices – not because of those choices. Yet most never stop to…
Technology Advertising
Discussion of technology advertising from a longtime technologist and consumer marketing expert.
In my last post I wrote about agency feedback loops – how important they are and the three tiers of…
Facts used in advertising leave behind emotion. I ran across this thought provoking idea in the Jaques Ellul book “Propaganda”…
Key to marketing success is a disciplined approach to testing ideas and action. After all, marketing writing and consulting is…
I’m often amazed at how poorly agencies manage their own marketing – especially their own brand. Look across the ad…
Funny how names are. A specific type of advertising was labeled “brand advertising”. So the myth developed that in order…
There’s huge money to be made, apparently, for consultants who project radical future change. In TV, that means suggesting TV…
Humanity loves watching the truly daring. From NASA projects to high altitude ballooning and trips around the world, my adult…
I wrote my letter today to Tim Cook (CEO, Apple) informing him that, as a result of the Final Cut…