Today every new technology is accompanied by an information bubble – built by marketers, consultants, and investors. The bubbles reflect…
Technology Advertising
Discussion of technology advertising from a longtime technologist and consumer marketing expert.
In the dark ages before desktop computers (way back in the 70's and 80's) we were able to work lots…
Ah. What a superb way to deliver TV advertising. Of course, these numbers are for all videos. http://www.businessinsider.com/chart-of-the-day-the-lifecycle-of-a-youtube-video-2010-5
I loved this Forbes Article. Because after 30 years working with consumer goods and technology, I don’t think tech companies have…
Google needs an infomercial – a half hour paid program. So does Kindle. And so do many new technology products…
Last Thursday Google TV was announced. I’d hoped for something good. The intersection of TV and the internet could create…
There are a lot of myths surrounding online video. But the most insidious seems to be the assumption that no…
Read an article this morning about the iPhone (Apple’s iPhone Does Well Despite Better Competition). Sadly the author cops out…
It was 2 weeks ago this afternoon that we welcomed the FedEx guy to the office and relieved him of…
“What has been will be again, what has been done will be done again; there is nothing new under the…