Communication is all-to-often the reason that products don’t make it across the chasm. Yet this is under-reported in the literature,…
Technology Advertising
Discussion of technology advertising from a longtime technologist and consumer marketing expert.
In their recent announcement, the folks at GoogleTV told us they’d make TV programs easier to find by searching the…
The perception of Consumer Reports is that it’s an organization dedicated to thoughtful reviews that help consumers sort through complicated…
The following article in the NY Times suggests that so-called “free” internet services are anything but free (click here). Why?…
Apple is proving that the future requires treating technology like a consumer good. But to get there, we have to…
A recent post discussed how powerful focus groups are for guiding advertising development. And, why most arguments against them are,…
I’m tired of people giving credit to silly statements about focus groups. Focus groups are a powerful research methodology –…
While there is some superb “envisioning of the future” in the tech business, all too often discussions of future products…
It’s not a good sign when the company inventing an “exciting new product” releases video after video quite visibly searching…
Grills identical to the Foreman grill sat on shelves for nearly 20 years before that infomercial brought them to life.…