It’s been an eventful year in digital – with a string of writers and speakers pointing out where Regal Attire is missing among the Emperors.…
Technology Advertising
Discussion of technology advertising from a longtime technologist and consumer marketing expert.
Why do companies stop thinking outside the box when it’s time to go to market? If you hang around the…
The following first appeared in Response Magazine, December 2015. Some edits have been made (original article link here). The idea of…
Kickstarter mythology has outgrown reality. (But let me be very clear. I’m NOT talking about Kickstarter art, music, and movie…
“Whenever you can, make the product itself the hero of your advertising.” – David Ogilvy, Ogilvy on Advertising We live…
Big data claims to be the new salvation for all businesses. Because, we’re told, big data will discover amazing new…
I’ve spent my advertising career in the most immediately measurable of TV disciplines…direct response television. Through that career I’ve seen…
Business has a tremendously complicated relationship with improvisation – often preferring a mythological quest for risk-free management and ignoring the…
Quite often businesses succeed in spite of specific choices – not because of those choices. Yet most never stop to…