WordPress tells me this is my 100th post (the celebration commences immediately). So is there a more fitting topic than…
Advertising
Over the past year, I’ve written a series of articles in Response Magazine that look at ways to get more…
Have you heard the “Jobs Excuse”? When someone introduces a bad idea with “well Steve Jobs says” or “…just like…
After nearly 20 years using audience testing to learn how to improve infomercial sales, we don’t use dial groups –…
I’m usually committed to writing all new content on my blog – even if I’m discussing statistics or research from…
While it's important to engage consumers online, it's clearly a myth that those same consumers want nothing more than intensive…
A recent AdAge article quotes Bernbach as saying “The more you research, the more you play it safe, and the…
The “cloud” has invaded computing, fortunately using a name that offers incredible marketing honesty. Because what is the reality of…
Since the late 1990′s we’ve been promised an amazing jump in advertising effectiveness from targeting only possible online. Initially, it…