I get pretty miffed when the “cable cutter” enthusiasts try to argue that online video will drag society out of…
Advertising
Here’s an important tech axiom: Developers have far more interest in applying application bells and whistles than people have in…
Saw a press release this morning from a DRTV business claiming to have “validated” a “test before investing strategy”. (Link…
With the October edition of Response Magazine, we have released my book “Building Brand with Direct Response Television“. This book…
I was skeptical of GoogleTV. It seemed Google fell prey to corporate hubris – believing they could build anything and…
Brand has become the marketing religion of our time and takes on outsized importance in every decision. And that leads…
There’s something in the water of technology centers in the US that drives an idea that digital media always means…
Just saw a headline telling me there’s this great study showing change in TV viewing habits! Wow. They did a…
The “radicals” who envision an internet take-over of the entire advertising world have been telling us for years that TV…
Watching TV last week, my family was surprised to see an ad come up with Larry King in what looks…