Just about 2 years ago I wrote a post looking at how online success required offline advertising. (Link here.) But…
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- September 17, 2012
Advertising
I discovered an excellent blog post (link here) this week about marketers being mis-led by major research mistakes. One of…
The companies promoting various forms of online advertising spend vast amounts of time pointing out well understood challenges with off-line…
There’s been a lot of talk lately about store brands competing with manufacturer brands – mostly talking about how store…
A potential retail oriented DRTV client once opened our meeting with “this needs to be a top 5 show”. I…
Advertising is far too often driven by lore and anecdote – even when it comes to media spending. So it…
Much was made of Nielsen numbers released recently that suggested a small drop in homes with multi-channel TV (cable, satellite,…
It’s been a crazy week of reports on TV. It started with the extremists predicting nothing less than complete destruction…
The latest TiVO results are out: huge jump in revenue while still managing to lose $21M on net revenue of…
After all the hoopla of hiring an Apple magician (only magical, of course, because he was at Apple) and the…