I discovered an excellent blog post (link here) this week about marketers being mis-led by major research mistakes. One of…
Advertising
The companies promoting various forms of online advertising spend vast amounts of time pointing out well understood challenges with off-line…
There’s been a lot of talk lately about store brands competing with manufacturer brands – mostly talking about how store…
A potential retail oriented DRTV client once opened our meeting with “this needs to be a top 5 show”. I…
Advertising is far too often driven by lore and anecdote – even when it comes to media spending. So it…
Much was made of Nielsen numbers released recently that suggested a small drop in homes with multi-channel TV (cable, satellite,…
It’s been a crazy week of reports on TV. It started with the extremists predicting nothing less than complete destruction…
The latest TiVO results are out: huge jump in revenue while still managing to lose $21M on net revenue of…
After all the hoopla of hiring an Apple magician (only magical, of course, because he was at Apple) and the…
Social media research is one more “fad” that’s sweeping the world. (I even read in Media Post recently that someone…