Key to marketing success is a disciplined approach to testing ideas and action. After all, marketing writing and consulting is…
Advertising
A couple of weeks ago I wrote a post about how fed up I am with customer satisfaction surveys (link…
I’m often amazed at how poorly agencies manage their own marketing – especially their own brand. Look across the ad…
Funny how names are. A specific type of advertising was labeled “brand advertising”. So the myth developed that in order…
There’s huge money to be made, apparently, for consultants who project radical future change. In TV, that means suggesting TV…
Humanity loves watching the truly daring. From NASA projects to high altitude ballooning and trips around the world, my adult…
I wrote my letter today to Tim Cook (CEO, Apple) informing him that, as a result of the Final Cut…
My nephew recently pointed out this bit from joke news site The Onion. (Link here.) It’s a pretty funny article…
Landor Associates has just published their top 10 “Breakaway Brands” for 2012 and the list isn’t too surprising. Facebook leads…