The following first appeared in Response Magazine, December 2015. Some edits have been made (original article link here). The idea of…
Advertising
Tech industry investment money has generated what it wanted – a perception within the TV biz that “old TV” is dying…
Kickstarter mythology has outgrown reality. (But let me be very clear. I’m NOT talking about Kickstarter art, music, and movie…
“The real trouble with this world of ours is not that it is an unreasonable world, nor even that it…
Modified a JFK attributed quote for this title. But also thought another modification explains a lot about one of the biggest hassles…
Big Data has been around long enough now that it’s clear that analyzing big data can deliver some sweet benefits. What’s…
You know the videos I mean – the ones made so the agency can check the box “Cool video complete”.…
Last week I ran into research that presents a strange example of disconnected brand thinking. I found it in a…
“Whenever you can, make the product itself the hero of your advertising.” – David Ogilvy, Ogilvy on Advertising We live…
We founded Atomic on the premise that DRTV drives sales through all channels – what has now become known as…