“There are two kinds of fools. One says ‘This is old, therefore it is good’; the other says ‘This is…
Advertising
With the new year we thought it useful to look back at advertising lessons learned during 2016. A Rosy Forecast for TV.…
Companies spend millions creating innovative products hoping to build a secure future. Then most often they introduce those products to market…with ineffective communication. These days…
It’s been an eventful year in digital – with a string of writers and speakers pointing out where Regal Attire is missing among the Emperors.…
It’s important to be careful with language around advertising. Far too often what sounds like highly precise language includes incredible leaps…
I recently read a post on the WARC website called “Time to Rethink DRTV” which summarizes thoughts by Jane Christian, the head of…
This original article appeared in the March 2016 edition of Response Magazine. It is slightly modified. Longer TV spots —…
Always fascinating to see an ad fail and ponder what might have led up to it. We recently noticed that…
I’ve spent a career introducing innovative new products at retail and know how challenging it is to make them succeed. And today, as…
Why do companies stop thinking outside the box when it’s time to go to market? If you hang around the…
