Literature about crossing the chasm in technology is filled with reasons products should have been re-engineered, re-thought, or simply never…
Advertising
WebTV is a great example of a Shelf Potato success. WebTV has been around for more than a decade. And…
It’s not a good sign when the company inventing an “exciting new product” releases video after video quite visibly searching…
Grills identical to the Foreman grill sat on shelves for nearly 20 years before that infomercial brought them to life.…
Just discovered this story at Brandweek about consumer interaction with company sponsored websites, Facebook pages, and more. They found consumers…
Today every new technology is accompanied by an information bubble – built by marketers, consultants, and investors. The bubbles reflect…
In the dark ages before desktop computers (way back in the 70's and 80's) we were able to work lots…
Ah. What a superb way to deliver TV advertising. Of course, these numbers are for all videos. http://www.businessinsider.com/chart-of-the-day-the-lifecycle-of-a-youtube-video-2010-5
I loved this Forbes Article. Because after 30 years working with consumer goods and technology, I don’t think tech companies have…
Google needs an infomercial – a half hour paid program. So does Kindle. And so do many new technology products…