In the great religion of the internet, there is unshakeable belief that the internet is a disruptive technology – technology…
Advertising
I’ve been interested by the industry hoopla surrounding Google’s vaunted approach to development. Maybe “interest” is the wrong word. Because…
Assuming you have a product that has become a shelf potato and it looks like you can bring it alive,…
A shelf potato has failed in its first attempt to make a first impression. And that means that corporate and…
There’s a superb blog post at DigitalTonto summarizing how traditional media company results are showing that traditional is anything but…
The marketing world is guided by theories – “models” that are expected to explain the key issues we face and…
There’s news out this week the QVC is going to seek one of the tech world’s holy grails of TV…
Two and a half years ago I purchased my 2001 Eurovan (Weekender) – a pop top camper that carries 7,…
A few years ago I heard an author speak about his new advertising book. His primary claim was that clients…
Communication is all-to-often the reason that products don’t make it across the chasm. Yet this is under-reported in the literature,…