A recent report looks at all Internet bandwidth (upstream and downstream) and concludes that Netflix is now the single biggest…
Advertising
For some time, marketing has been dominated by the theory that the way to success is getting your most loyal…
There are a lot of people running around right now with utopian theories of advertising that suggest it’s most effective…
Here we are. Just two weeks short of 1 year since I received Flatland. And what finally shows up? Flatland…
Long ago studies began to suggest that advertising tends to be more effective when it’s “likable”. And very quickly, likability…
Been reading this book by Byron Sharp (“How Brands Grow”, Oxford University Press). It’s generally an outstanding book and I’ll…
Unless you’ve been isolated on a 15 year space mission, you know that the ad business has spend 15 years…
In my introductory ad classes, students review two ad articles each quarter. And from the very first class I taught…