My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:…
Advertising
Amid all the hype about social media, I’ve been looking for some decent research so we can begin to segment…
I once sat in a meeting discussing a highly successful TV campaign. Underlying the discussion there’s this funny unspoken question…
A few weeks ago I ran across this article titled “Four Reasons Why We Choose to Watch Ads”. Seemed like…
It seems like everything we hear about the new media world is based on big numbers. Hundreds of millions of…
2011 is the time of massive movement in advertising — a revolution. And this revolution restructures everything we do –…
The other day this New York Times article popped onto my radar. While I wasn’t surprised by the content, it…
Here’s a surprise. Facebook hired a PR agency, Burson-Marsteller, to smear Google… Oh wait. Facebook says they were just placing…
The advertising and marketing industry has let the term “Brand Advertising” come to mean “the only advertising that builds brand”.…
My family upgraded to a beautiful new 55″ flatscreen, moved over our Comcast and TiVO, then added an AppleTV and…