There’s news out this week the QVC is going to seek one of the tech world’s holy grails of TV…
DR Television
Thoughts from a pioneer in branded DRTV – both long- and short-form.
A few years ago I heard an author speak about his new advertising book. His primary claim was that clients…
This is a post on my other blog – “TheShelfPotato”. Talks about Snuggie AND about the lessons brands should learn…
A recent post discussed how powerful focus groups are for guiding advertising development. And, why most arguments against them are,…
I’m tired of people giving credit to silly statements about focus groups. Focus groups are a powerful research methodology –…
It’s not a good sign when the company inventing an “exciting new product” releases video after video quite visibly searching…
Grills identical to the Foreman grill sat on shelves for nearly 20 years before that infomercial brought them to life.…
Just discovered this story at Brandweek about consumer interaction with company sponsored websites, Facebook pages, and more. They found consumers…
Today every new technology is accompanied by an information bubble – built by marketers, consultants, and investors. The bubbles reflect…
Ah. What a superb way to deliver TV advertising. Of course, these numbers are for all videos. http://www.businessinsider.com/chart-of-the-day-the-lifecycle-of-a-youtube-video-2010-5