Unless you’ve been isolated on a 15 year space mission, you know that the ad business has spend 15 years…
DR Television
Thoughts from a pioneer in branded DRTV – both long- and short-form.
TV drives mass communication - the web doesn't. The web's inherent strength is fragmented communication.
Nielsen ratings are often attacked for a variety of problems with their statistical reliability and I certainly don’t disagree with…
Now that we’re thoroughly depressed by Bob Garfield’s most recent apocalyptic editorial mope, there’s an item of interest reported this…
Wayne Friedman noted in a recent article in MediaPost that advertisers have been slow to embrace HD for their TV…
There’s no myth I hate more than the idea that DRTV’s primary role for companies is driving direct sales. Yes,…
Media Post reports yet one more study (link here) that shows that time shifting doesn’t hurt TV ad effectiveness. So…
Claims of “FREE!” drive purchases of cheesy TV products from Shamwow’s to those (supposedly) Amish heaters. But somehow, it escapes…
A brand relationship is a trust relationship. But somehow, we seem to forget this truth in the rush to do…
There’s a superb blog post at DigitalTonto summarizing how traditional media company results are showing that traditional is anything but…