The “radicals” who envision an internet take-over of the entire advertising world have been telling us for years that TV…
DR Television
Thoughts from a pioneer in branded DRTV – both long- and short-form.
Watching TV last week, my family was surprised to see an ad come up with Larry King in what looks…
Over the past year, I’ve written a series of articles in Response Magazine that look at ways to get more…
After nearly 20 years using audience testing to learn how to improve infomercial sales, we don’t use dial groups –…
A few weeks ago I ran across this article titled “Four Reasons Why We Choose to Watch Ads”. Seemed like…
The advertising and marketing industry has let the term “Brand Advertising” come to mean “the only advertising that builds brand”.…
For some time, marketing has been dominated by the theory that the way to success is getting your most loyal…
There are a lot of people running around right now with utopian theories of advertising that suggest it’s most effective…
Long ago studies began to suggest that advertising tends to be more effective when it’s “likable”. And very quickly, likability…