If you are pure B-to-B or consumer marketer with extremely limited goals, then this article may not be for you.…
Direct Response
A brand relationship is a trust relationship. But somehow, we seem to forget this truth in the rush to do…
In the great religion of the internet, there is unshakeable belief that the internet is a disruptive technology – technology…
A shelf potato has failed in its first attempt to make a first impression. And that means that corporate and…
There’s a superb blog post at DigitalTonto summarizing how traditional media company results are showing that traditional is anything but…
There’s news out this week the QVC is going to seek one of the tech world’s holy grails of TV…
The following article in the NY Times suggests that so-called “free” internet services are anything but free (click here). Why?…
This is a post on my other blog – “TheShelfPotato”. Talks about Snuggie AND about the lessons brands should learn…
Grills identical to the Foreman grill sat on shelves for nearly 20 years before that infomercial brought them to life.…
Today every new technology is accompanied by an information bubble – built by marketers, consultants, and investors. The bubbles reflect…