In my last post I wrote about agency feedback loops – how important they are and the three tiers of…
Direct Response
It’s fundamentally human. The feedback we receive (intentional or unintentional) shapes our actions in the future. Unfortunately, there’s a pile…
Key to marketing success is a disciplined approach to testing ideas and action. After all, marketing writing and consulting is…
I’m often amazed at how poorly agencies manage their own marketing – especially their own brand. Look across the ad…
Funny how names are. A specific type of advertising was labeled “brand advertising”. So the myth developed that in order…
There’s huge money to be made, apparently, for consultants who project radical future change. In TV, that means suggesting TV…
A potential retail oriented DRTV client once opened our meeting with “this needs to be a top 5 show”. I…
Much was made of Nielsen numbers released recently that suggested a small drop in homes with multi-channel TV (cable, satellite,…
So, how many more of these arguments for new media do we have to put up with? Remember when the…
Let’s define a new term: Creative Correctness. In other words, the tyrannical pressure from a specific view of artistic perfection…