In my last post, I noted six hard truths or axioms I’ve developed about social media. And while these are…
Brand Advertising
We’ve been sold the grand myth of social media marketing based on some rather flakey ideas. In particular, the ad…
I generally enjoy reading Bob Garfield’s work. So I read his recent AdAge blog post about new media with interest.…
If you are pure B-to-B or consumer marketer with extremely limited goals, then this article may not be for you.…
It’s interesting to see discussion that criticizes Apple for not releasing their software. Now I’m in no way a ShareWare/FreeWare…
When you have a new product, the first order of business is getting consumers to love the product – love…
I’ve been interested by the industry hoopla surrounding Google’s vaunted approach to development. Maybe “interest” is the wrong word. Because…
There’s news out this week the QVC is going to seek one of the tech world’s holy grails of TV…
A few years ago I heard an author speak about his new advertising book. His primary claim was that clients…
Communication is all-to-often the reason that products don’t make it across the chasm. Yet this is under-reported in the literature,…