TV drives mass communication - the web doesn't. The web's inherent strength is fragmented communication.
Brand Advertising
Don’t you hate it when facts interfere with a good story? That must be the way Facebook feels today. Scoop…
Nielsen ratings are often attacked for a variety of problems with their statistical reliability and I certainly don’t disagree with…
Wayne Friedman noted in a recent article in MediaPost that advertisers have been slow to embrace HD for their TV…
There’s no myth I hate more than the idea that DRTV’s primary role for companies is driving direct sales. Yes,…
Ad agencies seem unable to resist the idea that there’s a “killer media” out there to fulfill their every dream.…
Media Post reports yet one more study (link here) that shows that time shifting doesn’t hurt TV ad effectiveness. So…
In the late 1990′s, the tech industry hype machine went into over-drive telling us that the web would replace retail…
Social media experts have spent the last few years telling us how hard it is to calculate the value of…