The other day this New York Times article popped onto my radar. While I wasn’t surprised by the content, it…
Brand Advertising
Here’s a surprise. Facebook hired a PR agency, Burson-Marsteller, to smear Google… Oh wait. Facebook says they were just placing…
The advertising and marketing industry has let the term “Brand Advertising” come to mean “the only advertising that builds brand”.…
For some time, marketing has been dominated by the theory that the way to success is getting your most loyal…
There are a lot of people running around right now with utopian theories of advertising that suggest it’s most effective…
Long ago studies began to suggest that advertising tends to be more effective when it’s “likable”. And very quickly, likability…
For all the grand ad agency theorizing about brands, it’s ironic that the most human sense of brands that I’ve…
Unless you’ve been isolated on a 15 year space mission, you know that the ad business has spend 15 years…
There was a post on Retail Wire this morning that pondered whether retailers will need traditional research once mobile tracking…