Let’s define a new term: Creative Correctness. In other words, the tyrannical pressure from a specific view of artistic perfection…
Brand Advertising
I wasn’t entirely shocked to see that the Old Spice social media video campaign had won an Effie – a…
Far too many “smart” (aka self-conciously cool) agencies these days proudly seek talent from anywhere EXCEPT business backgrounds. They believe,…
With the October edition of Response Magazine, we have released my book “Building Brand with Direct Response Television“. This book…
Brand has become the marketing religion of our time and takes on outsized importance in every decision. And that leads…
There’s something in the water of technology centers in the US that drives an idea that digital media always means…
Just saw a headline telling me there’s this great study showing change in TV viewing habits! Wow. They did a…
The “radicals” who envision an internet take-over of the entire advertising world have been telling us for years that TV…
Watching TV last week, my family was surprised to see an ad come up with Larry King in what looks…
WordPress tells me this is my 100th post (the celebration commences immediately). So is there a more fitting topic than…